CROSS PLATFORM CAMPAIGNS
URBAN DECAY
A cross platform campaign that lived on W's site, Facebook Live, Instagram, Twitter and Snapchat. Project aligned Urban Decay with W's ownership of Golden Globes, using W editors and contracted talent to recreate red-carpet looks from the 2017 show.
Click here for the on-site article.
Click here for the on-site gallery.
Click here for the Facebook post.
NORDSTROM
A Q1 partnership with Nordstrom to promote their Pop-In@Nordstrom series. The total campaign included 3 focuses: Designer, Beauty & Fashion. Each focus included cross platform content created specifically for the distribution platform involved.
Click here for the final installment, Korean Fashion. This part of the campaign included a W produced fashion shoot, on-site article with shoppable gallery, Instagram post, Facebook post and Twitter post.
OWNING IT
A 3-part series highlighting highlighting empowered women who live their lives according to their own rules and are unapologetically themselves. In partnership with thinkThin.
Click here for the INTERACTIVE version of this piece.
HOTSPOT
A 5-part series from Summer 2015 following Snapchat Star, YesJulz. Production took place in Miami, NYC, Montreal, Las Vegas and Cancun. In partnership with T-Mobile.
Click here for the full series.
TOMORROWORLD
A docu-style video following three unique and engaging journeys to and through TomorrowWorld 2015. The piece aligns with T-Mobile's thematic campaign goals and integrates the T-Mobile product.
This three-part production took place internationally across 3 continents - South America, Europe and North America. Click here for the full series.
#NOFILTER
An episode from the existing Elite Daily series, this piece takes a personal look at Emily Schumann's career with Cupcake and Cashmere. In partnership with Marc Jacobs.
5TAGES
A scripted episode in Elite Daily's '5TAGES' series. The piece seamlessly integrates the client while maintaining the series voice and aesthetic. In partnership with CW.
LABS
A 2-part episode sponsorship of the existing Elite Daily 'LABS' series. In partnership with Burger King.